Off the roadmap.
Not off the table.
SDKs, demos, and tools for sales, marketing, and customer success. We build around your product so your engineers can stay focused on it.
Important work.
No engineering slot.
Setfive is a small software team in Cambridge, Massachusetts. We help go-to-market teams get the integrations and supporting applications they need, working alongside the people who own the product.
Sales needs a demo, not another slide deck.
A prospect wants to see how the product fits a particular workflow. We build focused demo applications around your APIs, with a clear distinction between a demonstration and production functionality.
A partner integration keeps waiting its turn.
Customers or partners need an SDK, a sample application, or a connection to another system. We scope the integration with your team, build it against the available APIs, and plan documentation and handoff.
Marketing is stitching systems together by hand.
Product activity and customer data need to reach the CRM or campaign tools. We build the connection and agree on identifiers, transfer rules, and what should happen when records don't match.
Customer success needs a tool the product doesn't.
Onboarding, account reporting, and routine customer requests can become a pile of spreadsheets. We build internal tools for those workflows without turning every operational need into a customer-facing product feature.
Build alongside the product team.
We agree on the users, the APIs, and the boundary of the work with your engineers. Feedback, access, documentation, and ownership after delivery are part of the scope, not details left for someone else to figure out.
What's waiting
on engineering?
Tell us who needs the tool, what it should help them do, and which systems it depends on. A postponed request or a rough demo brief is enough to start.
You'll talk directly with the engineers doing the work. We'll ask about the workflow, the systems it depends on, and your budget or timing constraints before recommending a next step.
Prefer email? contact@setfive.com
Before we pick it up.
A few things you might be wondering before getting in touch.
Talk about your projectDo you replace our product engineering team?
No. We take on a defined set of supporting tools or integrations alongside them. We agree on access, technical boundaries, and review responsibilities so the work fits the product rather than creating an unrelated system to maintain.
Can you build SDKs and sample applications?
Yes. We start with the API, the intended developer audience, and the use cases the examples need to demonstrate. The scope can include integration code, documentation, and a handoff plan for future API changes.
Can you connect product data to HubSpot or other business tools?
Yes, subject to the APIs and account permissions available. We work through which records should move, their identifiers, and the rules for updates. We can build custom connections where an existing connector doesn't cover the workflow.
Is this a marketing strategy or campaign service?
This is engineering support. We build the tools, demos, and integrations that help your go-to-market team do its work. Your team owns the campaign strategy, messaging, and sales process; we help with the software behind them.
What happens when the API or workflow changes?
We discuss maintenance ownership before delivery. Your engineers can take over a documented implementation, or we can agree on ongoing support. A demo, a production integration, and an internal tool have different operating needs, so we define those expectations explicitly.