Ten years ago "business intelligence" was a phrase you would only hear at a Fortune 1000 company or at a business school. But today it's something businesses of any size can leverage to make them more competitive and drive better decision making.
As companies have adopted SaaS offerings like HubSpot, Shopify, and Zendesk, they have access to more data about their customers than ever but the data is locked in individual silos. But what if you could fix that?
The general idea is to centralize all of your data in a single location. Depending on your needs, it may be a traditional database like Postgres, a "next gen" solution like Snowflake, or something unstructured like a "data lake". In every case the goal is the same: to enable business users to ask questions, query data across the organization, and have answers in minutes not days.
Glad you asked:
And just like software, data projects evolve, so this outlines a v1.0 strategy. Future versions could involve machine learning or 3rd party data sources.