AdDaptive Intelligence is a B2B advertising agency that combines offline business data with proprietary targeting to help their clients reach the ideal audiences. Setfive and AdDaptive have been long term partners through one re-brand and several changes in their business.
One of the routine tasks that AdDaptive account managers have to do is email their clients a screenshot of ads on live sites. Understandably this was becoming a time sink, because account managers were either photoshopping ads into screenshots or refreshing a site until they got the ad. After hearing this workflow we decided there had to be a better way to do this.
Given the requirements and use cases we decided that building a private Chrome Extension would be the best approach.
The extension was a hit among the account managers! It saves them time (and avoids some boredom), which allows them to tackle other high value tasks.
Overall, one takeaway from this project was that Chrome Extensions are a powerful and often overlooked platform.