The problem
The exchange’s response-time requirements meant the application needed to run in the same data center. A general cloud hosting setup would not meet that placement requirement.
What we built
We helped AdDaptive establish the data-center setup, purchase and configure servers, and put the integration’s infrastructure in place.
- Set up physical servers for the exchange integration.
- Established the hardware and hosting arrangement with the data center.
- Supported a setup that could grow through additional memory and disk capacity.
What changed
Infrastructure chosen for the actual constraint.
AdDaptive gained control over its servers and a direct relationship with the data center. The approach also provided a model for a similar integration at another location.
The technical decisions
Location was a requirement.
The decision started with the exchange’s latency constraints. This project called for colocated hardware because the integration depended on where the servers ran.
Ownership changed the operating model.
Owning the hardware made upgrades possible as the integration grew, while a direct relationship with the data center supported service recovery planning.