AdDaptive Intelligence is a B2B advertising agency that combines offline business data with proprietary targeting to help their clients reach the ideal audiences. Setfive and AdDaptive have been long term partners through one re-brand and several changes in their business.
As AdDaptive moved deeper into programmatic buying, they hit a unique technical requirement. Because of the response time requirements of the advertising exchange, AdDaptive would need to place physical servers within the same data center as the advertising exchange.
As a group we evaluated several options, including partnering with a vendor who already had servers in the correct data center. We also discussed the project with a few of our peers who, like us, had mostly cloud experience but had used that to successfully setup servers in a traditional data center.
Ultimately, we decided that the best approach was for AdDaptive to purchase their own hardware, rent space as well as network transit, and Setfive would setup and manage the servers.
Our first foray into running servers in data centers was a success. As of writing, we run two data centers with AdDaptive with additional integrations on the roadmap.